Forever 21's turnaround plan relies on older shoppers returning
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Descrição
Most teen retailers struggle to hold onto their customer base as shoppers start making their own salaries and maturing into business attire. A slew of bankruptcies over the past several years by teen rivals Charlotte Russe, Wet Seal, American Apparel and Aeropostale illustrate just how challenging it is to get it right.
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We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan
We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan
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