Adidas to release second batch of Yeezy sneakers after breakup
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Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West.
Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West. The German sportswear brand is trying to unload the unsold shoes while donating to groups fighting antisemitism. The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Adidas cut ties with Ye in October after he made antisemitic and other offensive remarks. That left Adidas holding $1.3 billion worth of unsold Yeezys and searching for a responsible way to dispose of them. Part of the profits from the sales will be donated to groups fighting antisemitism.
Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West. The German sportswear brand is trying to unload the unsold shoes while donating to groups fighting antisemitism. The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Adidas cut ties with Ye in October after he made antisemitic and other offensive remarks. That left Adidas holding $1.3 billion worth of unsold Yeezys and searching for a responsible way to dispose of them. Part of the profits from the sales will be donated to groups fighting antisemitism.
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