IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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Descrição
Behind the scenes of the IHOP 'name change
IHOP returns to original name after becoming IHOb
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
IHOP changing its name over burgers again, but not to IHOb this time
IHOP to IHOb taste testing: Breakfast food restaurant promotes burgers
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
IHOP changed its name to IHOb to promote its new lineup of burgers. They're shockingly good.
Why do you think IHOP is changing their name to IHOb? - Quora
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