Not just SHEIN: More brands are using influencers to fix their
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The Chinese fast fashion retailer sponsored 6 American influencers to tour one of their Guangzhou factories in an all-expenses-paid trip. What came next were light-hearted videos of them during the…
Shein, Fast Fashion Hit With Gen Z, Tries Charm to Counter Scrutiny - The New York Times
and SHEIN Are Young Europeans' Most Used Brand Apps - YPulse
What can fashion learn from the Shein PR debacle?
What can luxury learn from the Shein PR debacle?, PR
Inside Shein's Influencer Marketing Strategy - Storyclash
Influencers bashed for praising Shein's China factory
Shein's Influencer Trip Backfires Online
Is Shein's “Ultra-Fast Fashion Model Hype? I Think It's Mostly a Low-Priced Apparel Story. (Tech Strategy – Daily Article) - Jeffrey Towson 陶迅
Shein sent American influencers to China. Social media users are furious
SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer
Why you shouldn't shop at fast fashion retailers like Shein - Vox
Shein's head of strategy Peter Pernot-Day on how the e-commerce app is trying to get ahead of its own marketing narrative
The Shein influencer trip shouldn't have shocked us - New Statesman