South Korea's Paris Baguette Clinches Landmark PSG Deal
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Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1 behemoth Paris Saint-Germain (PSG). This is the first time Seoul-based SPC Group owned brand has plunge into a major global sport sponsorship deal with the Qatar Sports Investments (QSI) owned Lig
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November 2023 no. 1 Asia Sponsorship News (ASN) Insights
