What Is Puffery & How It Affects Your Brand Reputation

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What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
What Is Puffery & How It Affects Your Brand Reputation
Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
What Is Puffery & How It Affects Your Brand Reputation
What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
How do consumers perceive puffery claims compared to more genuine appeals?, Brian 't Hart (谭博恩) posted on the topic
What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
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What Is Puffery & How It Affects Your Brand Reputation
Puffery or Deception? As expressed in the class
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