Home - Society for Consumer Psychology
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Welcome to SCP The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Building upon the Society’s excellence in mentoring young behavioral scientists, we facilitate the generation and dissemination of intellectual contributions and promote professional development and research opportunities for our members. … Home Read More »
Consumer Behavior and Marketing Research
Home - Society for Consumer Psychology
Home - Society for Consumer Psychology
Meet the next-normal consumer
Why We Buy What We Buy: A Theory of Consumption Values - Jagdish Sheth
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Consumer Surplus Definition, Measurement, and Example
What Is Consumer Behavior? Mastering the Arts
Upcoming Events - Society for Consumer Psychology
Society for Consumer Psychology
Consumer Behavior: All You Need to Know
The Biggest Consumer Behavior Trends of 2022 (So Far)
Impact of Locational Choices and Consumer Behaviors on Personal Land Footprints: An Exploration Across the Urban–Rural Continuum in the United States
What Is Consumer Psychology?
